But how successful can such campaigns be? Even before this episode aired, those who knew about emergency contraception were far more likely to say they had learned about this issue from the media than from doctors or clinics. Despite the common assumptions about sex in the media and its alleged effects on teens, the evidence behind the link is weak. Parents are the first line of defense for our kids against negative influences in our culture and not just the media.
All that said, it seems to me that we're actually coming into a better place with all this.